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Thursday, September 28 • 10:30 - 12:00
Masterclass: Customer Acquisition

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For early stage startups, customer strategy can be daunting: there may be limited data into customer behavior, low customer understanding of untested products, and resource constraints due to competing priorities. However, customer strategy does not have to be time-consuming or academic. Customer strategy drives product-market fit early on and can be a key competitive advantage down the road. During this session, we’ll walk through a customer segmentation and lifetime value analysis as a way to develop your customer strategy. Our objective is to equip you with the tools to perform this yourself in the near future, and continuously.

 We will also be announcing Accion Venture Lab’s Company Builder initiative which will recruit potential founders to utilize learning from this workshop as they identify, validate, and launch promising fintech business models serving lower income Nigerians

We will also be announcing Accion Venture Lab’s Company Builder initiative which will recruit potential founders to utilize learning from this workshop as they identify, validate, and launch promising fintech business models serving lower income Nigerians.


Speakers
avatar for Ashley Lewis

Ashley Lewis

Investment Officer, Accion Venture Lab
Ashley Lewis is an Investment Officer with Accion Venture Lab, leading the team's deal activity and portfolio engagement across West Africa. She has ten years of experience across financial services, investments and social ventures. Ashley has dedicated her time to investing in and scaling social ventures across Sub-Saharan Africa and South East Asia. Prior to joining Venture Lab, Ashley worked as an Investment Consultant and Early Stage Venture Accelerator Manager with LGT Venture Philanthropy in both Thailand and Uganda. Ashley also brings a wealth of knowledge from her time in the institutional asset management arms of Goldman Sachs and Vanguard and as an entrepreneur in the impact investing space as the Co-Founder of Invest With Impact. Ashley has a... Read More →
avatar for Coryell Stout

Coryell Stout

Portfolio Engagement Manager, Accion Venture Lab
Coryell Stout is the Portfolio Engagement Manager for Venture Lab, providing strategic and operational support to portfolio companies across Africa. Coryell has eight years of experience across business strategy and operations in emerging markets. Prior to joining Accion, Coryell advised early-stage, East African-based hardware companies on their manufacturing, distribution, and go-to-market strategies. Previously, she was the COO at One Degree Solar, where she founded the Kenya office, expanded operations across East Africa, and oversaw the launch of 4 new products in 13 markets. She was also COO at Generation Enterprise, a business incubator for youth entrepreneurs in Nigeria, and worked on microfinance initiatives for CARE International and Plan International in Ghana and The Jaipur Rugs Foundation in India. Additionally, Coryell brings consulting experience from her time at the Foundation Management Group, during which she advised award-winning nonprofits on board governance and donor management, as well as the Corporate Executive Board, where she worked with Fortune 500 companies on customer service and retention strategies. Coryell holds a Bachelor of... Read More →


Thursday September 28, 2017 10:30 - 12:00
Oriental Hotel 3 Lekki - Epe Express Way, Eti-Osa, Lagos