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Thursday, September 28 • 10:30 - 12:00
Masterclass: Customer Acquisition

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For early stage startups, customer strategy can be daunting: there may be limited data into customer behavior, low customer understanding of untested products, and resource constraints due to competing priorities. However, customer strategy does not have to be time-consuming or academic. Customer strategy drives product-market fit early on and can be a key competitive advantage down the road. During this session, we’ll walk through a customer segmentation and lifetime value analysis as a way to develop your customer strategy. Our objective is to equip you with the tools to perform this yourself in the near future, and continuously.

 We will also be announcing Accion Venture Lab’s Company Builder initiative which will recruit potential founders to utilize learning from this workshop as they identify, validate, and launch promising fintech business models serving lower income Nigerians

We will also be announcing Accion Venture Lab’s Company Builder initiative which will recruit potential founders to utilize learning from this workshop as they identify, validate, and launch promising fintech business models serving lower income Nigerians.


Speakers
avatar for Ashley Lewis

Ashley Lewis

Investment Officer, Accion Venture Lab
Ashley Lewis is an Investment Officer with Accion Venture Lab, leading the team's deal activity and portfolio engagement across West Africa. She has ten years of experience across financial services, investments and social ventures. Ashley has dedicated her time to investing in and... Read More →
avatar for Coryell Stout

Coryell Stout

Portfolio Engagement Manager, Accion Venture Lab
Coryell Stout is the Portfolio Engagement Manager for Venture Lab, providing strategic and operational support to portfolio companies across Africa. Coryell has eight years of experience across business strategy and operations in emerging markets. Prior to joining Accion, Coryell... Read More →


Thursday September 28, 2017 10:30 - 12:00
Oriental Hotel 3 Lekki - Epe Express Way, Eti-Osa, Lagos