For early stage startups, customer strategy can be daunting: there may be limited data into customer behavior, low customer understanding of untested products, and resource constraints due to competing priorities. However, customer strategy does not have to be time-consuming or academic. Customer strategy drives product-market fit early on and can be a key competitive advantage down the road. During this session, we’ll walk through a customer segmentation and lifetime value analysis as a way to develop your customer strategy. Our objective is to equip you with the tools to perform this yourself in the near future, and continuously.
We will also be announcing Accion Venture Lab’s Company Builder initiative which will recruit potential founders to utilize learning from this workshop as they identify, validate, and launch promising fintech business models serving lower income Nigerians
We will also be announcing Accion Venture Lab’s Company Builder initiative which will recruit potential founders to utilize learning from this workshop as they identify, validate, and launch promising fintech business models serving lower income Nigerians.
