One of the top goals for most startups operating in the Nigerian tech ecosystem is to build their operations up to a point where they can scale into new African markets. However, save a few exceptions, most entrepreneurs find their businesses struggling to make strides in this regard; common factors include a lack of access to resources and support in these new markets, insufficient experience adjusting product gaps, and difficulty adapting their business models to become truly Pan-African. This event aims to shed more light on how to practically prepare and gear your startup for market expansion; it’ll touch on understanding what questions to ask and which metrics to prioritize when determining the roadmap for international expansion, plus opportunities that currently exist to help with managing the costs of cross-border operations, growth and gaining traction for technology startups.
