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Thursday, September 28 • 18:30 - 19:45
Trellis Masterclass - Introducing Decisive Advantage to your Business

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What is DAE?

Trellis Masterclass is a Brand Strategy Training program facilitated by Trellis. The TrellisMasterclass will be run as a flight school with all the aesthetics and flight manuals. Thistraining focuses on the development of brand positioning which is essential to supportthe overall business strategy of any company. It is strictly for entrepreneurs, start upsand small companies that are 0 - 1year old. It is a 1.5 Hour class that will broken up into3 different sessions. At the end of this course participants would; know what a brand isand is not, how essential branding is for business strategy and modeling, Know how toposition their brands/business for decisive advantage.


Positioning is everything, and the Trellis Masterclass seeks to help small companies thatcan not afford to pay a premium on branding know the basics necessary as they growinto the companies of the future. It will also help givesmall companies and start ups the thrust to achieve true decisive advantage even fromthe beginning.

What is Decisive Advantage?

Decisive Advantage is the strategic advantage an entity gains over another where theconsumer consistently chooses its offering even before reaching the market place.

Scope of course
  • Dispelling Brand Myths
  • Positioning to win heart and wallet
  • Competition is not the only competition
  • People-ize : Understanding that engagement is critical to building your brand

avatar for Akinlabi Akinbulumo

Akinlabi Akinbulumo

Akinlabi Akinbulumo is a brand strategy expert and a member of the board of directors at the Trellis group of companies.An ardent follower of the Sun Tzu philosophy Akinlabi constantly driven by the maxim: “The true product of a company, regardless of its resources, is the quality... Read More →
avatar for Adaora Mbelu

Adaora Mbelu

Director Trellis Group, and Head Of Innovation, A2 Creative, Trellis Group
Adaora is currently Head Of Innovation at A2 Creative - a Trellis Company. She has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. Her experience spans across various industries, where she has gathered priceless experiences... Read More →

Thursday September 28, 2017 18:30 - 19:45 WAT
Oriental Hotel 3 Lekki - Epe Express Way, Eti-Osa, Lagos